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Advertising @ Creative

Everyday of our lives we are exposed to thousands of advertising messages.

Advertising is...
"the paid, nonpersonal communication of information about products or ideas by an identified sponsor through the mass media in an effort to persuade or influence behaviour."

Are you an advertiser or potential advertiser who would like honest advice on how to promote your business?
We have a wealth of experience in helping new advertisers decide on best forms of advertising and marketing - making the most of what can be a limited budget.
Our advice is free, and we are one of the few agencies who will recommend that you start with a small budget, build your cash flow, then re-invest in advertisng.
To get results in today's advertising market, your ads need to stand out. Many designers can create good-looking ads but good looks don't necessarily mean good responses.
A great ad stimulates the mind, not just the eye. It makes your target audience pick up the phone, remember you, buy from you, visit you, log on to your website, or e-mail YOU.
Creating effective direct response advertisements is a skill that can only be developed through years of experience and experimentation. Creating has 6 years experience in the publishing industry which astaught us that even thesmallest things can have the greatest impact onresponse. Position of phone number, size of web address, tone of the copy, call to action and the image used. Pastresearch shows us that even the number of words used in a headline can affect the ad response rate. We judge our creative success by the sales returns on your media investment.
We first design a good-looking ad then turn it into a great ad - by making it responsive.

We Classify Advertising under the following headings:

Target Audience?

• Household consumers
• Business
• Trade
• Professionals