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Corporate Identity

Peter Drucker once said that “marketing is not a function, it is the whole business seen from the customers point of view”

A corporate identity is the physical manifestation of the brand.

Corporate identity – it is the “x” factor that makes us different from the rest.

Corporate identity builds reputation and brands, sells products and services and influences customer choice.

It’s the marketing tool that adds value and helps make your business the preferred choice. Corporate Identity is the visual representation of an organization, including its logo, design, typefaces and colours, as well as its philosophy.

Some would argue that a corporate identity is the most important asset a business posseses.

An identity is shorthand for everything you want your products to say and everything your customers want to be: sexy, thoughtful, fun, cynical, independent, smart, stylish etc. etc.